You won't get ads on websites that have poor ad experiences, like:
- Too many ads
- Annoying ads with flashing graphics or auto-playing audio
- Ad walls before you can find the content
When these ads are blocked, you'll get an 'Intrusive ads blocked' message. Intrusive ads will be removed from the page.
Learn more about why Chrome blocks ads in the Google blog.
You can allow ads for a specific website in Google Chrome by adjusting site permissions, since Chrome blocks certain intrusive ads by default.
First, open Chrome and go to the website where you want to allow ads. Then click the lock icon (or site information icon) next to the website address in the address bar.
From the menu that appears, click Site settings. This will open a page where you can control permissions for that specific site.
Scroll down to the Ads option. Change the setting from Blocked to Allowed. This tells Chrome to stop blocking ads on that site.
After making the change, reload the webpage. The site should now display ads normally.
If you are using additional ad-blocking extensions, you may also need to disable them for that site. Click the extension icon in Chrome, then choose to pause or allow ads on the current site.
Keep in mind that Chrome only blocks ads that do not meet its standards for better user experience. Allowing ads on trusted sites can help support content creators.
In summary, to turn off Chrome’s ad blocker for a specific site, adjust the site’s ad permissions in settings and reload the page to view content without restrictions.
Turn off the ad blocker
You can change your settings to allow ads on all sites.
- On your computer, open Chrome.
- At the top right, select More
Settings.
- Select Privacy and security
- Under 'Content', select Additional content settings
- Under 'Default behaviour', select Any site that you visit can show any ad to you.
Allow ads on specific sites
You can allow any site that you visit to show any ad to you.
- On your computer, open Chrome.
- Go to a page you trust that has blocked ads.
- To the left of the web address, select View site information
- Under 'Permissions', next to 'Intrusive ads', select Allow.
- Reload the web page.
Stop Chrome from blocking ads on your site
Chrome removes ads from websites that violate the Better Ads Standards. The standards discourage the types of ads that are particularly annoying to people.
If ads are being removed from a site that you own, visit the Ad Experience Report. In the report, you'll learn about any issues found with your site and how to address them.
