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How can I get started with store reviews in Chrome?

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You can view and use store reviews in Google Chrome to evaluate online shops before making a purchase.

When you visit a shopping website in Chrome, you may see store ratings or review summaries directly in the address bar or through shopping features powered by Google Search.

If available, click the icon or prompt showing store information. Chrome may display details such as overall ratings, customer feedback, delivery reliability, return policies, and pricing insights.

These store reviews are aggregated from multiple sources to help you understand the reputation of a seller. They can highlight whether a store is trustworthy, has good customer service, or offers competitive pricing.

You can get a summary of user reviews and star ratings when shopping directly in Chrome. Store reviews aggregate and summarise customer feedback from Google Shopping and popular review websites to provide helpful insights on service, product quality, delivery, pricing and returns.

Requirements

To use this feature, you must be located in the US and turn on 'Make searches and browsing better'. Learn about Safe Browsing settings.

Get Store reviews

Important: Store review summaries aren't available on all e-commerce websites.

  1. On your computer, open Chrome.
  2. Open an e-commerce website.
  3. On the left of the address bar, select View site information Default (Secure) and then Store reviews .
    • To check the individual reviews, select View all [total number] reviews.

Tip: You can give feedback if the summary is helpful or not.

Related resources

You can also search for a store name in Chrome to see reviews and ratings in the search results. This provides additional context before you decide to buy.

To make the most of this feature, ensure you are signed in to Chrome and have relevant shopping features enabled. Availability may vary depending on your region and Chrome version.

Keep in mind that store reviews are summaries and may not reflect every customer experience. It is still helpful to read detailed reviews on the store’s website or other platforms.

In summary, Chrome helps you assess online stores by showing review insights and ratings, allowing you to make more informed shopping decisions.